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From setup to recording and post-production, there are pointers you can follow at every step along the reel creation process to get the perfect take. Recording job reels are a great way to create a connection with your audience and show the authentic face of your brand or business.

1 / Spark interest through emotion.

Reel Job ads are meant to be different. They should tell a story about the employer and inspire potential candidates. After viewing a job reel, a candidate should feel motivated to immediately apply for the job.

2 / Illustrate core company values.

Candidates want to work for employers with values similar to their own. Outline your companies core values and vision.

3 / Provide a sneak peek of company culture and team fit.

Candidates are eager to learn about what it’d be like to work for your organisation and how would fit in, if they were hired for the position.

4 / Entice job seekers with perks and benefits.

Don’t forget to talk about the benefits and perks provided to employees and what is on offer. Remember, this is an ad, so it’s important to sell the company as much as possible.

5 / Make sure the reel is the right length.

Thanks to social media, attention spans have shorten. We recommend recording a reel around 30-60 seconds in length. This give you time to tell your story to your audience.